Here are seven things you can do to brighten your bio. Who do you think clients would rather work with? If it is engaging and personable, people will expect you to be engaging. If your bio page comes off as arrogant and stilted, people will think you are arrogant and stilted. The style and tone you present online is the attitude people will come to expect of you in person. And they want to know who that attorney is. More often than not, people aren’t hiring The Firm they are hiring an attorney. Or, they are just resume-style lists, devoid of personality. Attorney bio pages are valuable law firm marketing tools, and yet so often, they are put together piecemeal without attention to branding or tone. According to HubSpot, about pages are the second most visited pages on a website. In fact, it is probably one of the most important pages on your law firm’s website. Unfortunately, it is a task that is often given too little attention, resulting in a boring bio page that is just a thinly-veiled rehashing of an old resume. Nobody said writing an attorney bio was glamorous.
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